Principled Property Management
Principal Property Management, based in Cleburne, TX, is a premier full-service property management firm dedicated to maximizing the value of your real estate investments across the Dallas-Fort Worth metroplex. We specialize in serving Johnson, Parker, Tarrant, Hood, Dallas, Collin, and Somervell counties, bringing decades of combined experience to protect your asset, ensure property appreciation, and maintain positive cash flow. Our mission is to provide owners with the safety, certainty, and security they deserve through active and proactive management strategies.
We handle the complexities of landlordship so you don't have to. Our comprehensive services include professional property marketing to attract high-quality tenants, rigorous background and financial screening, and seamless rent collection. We take the stress out of maintenance by leveraging a trusted network of local vendors to perform repairs and regular inspections, ensuring your property remains in pristine condition. Additionally, our transparent financial reporting and 24/7 online portal give you complete visibility and control over your rental portfolio from anywhere.
What sets Principled Property Management apart is our unwavering commitment to communication and personalized service. Led by co-founders Brannon and Mindy Potts, our experienced team treats every property and tenant with dignity and professionalism. With over $30 million in assets under management, we have the track record and local expertise to help you achieve long-term profitability and peace of mind. Contact us today for a free rental analysis and discover why property owners throughout the DFW area trust us with their homes.
Opening hours
- sunday: (closed)
- monday: 9h-16h
- tuesday: 9h-16h
- wednesday: 9h-16h
- thursday: 9h-16h
- friday: 9h-16h
- saturday: (closed)
Photos of Principled Property Management
Our comment from ImmoNetwork about Principled Property Management:
Full-Service Property Management in the Dallas-Fort Worth Area
Principal Property Management, based in Cleburne, TX, is a leading firm dedicated to maximizing the value of real estate investments across the Dallas-Fort Worth metroplex. Serving counties such as Johnson, Parker, Tarrant, Hood, Dallas, Collin, and Somervell, the company leverages decades of combined experience to protect assets, ensure appreciation, and maintain positive cash flow. Their proactive management strategies are designed to give owners the security and peace of mind they deserve, handling the complexities of landlord duties so clients can focus on their lives.
A Client-Centered Approach and Transparent Communication
What distinguishes Principal Property Management is their unwavering commitment to personalized service and open communication. Led by co-founders Brannon and Mindy Potts, the team treats every property and tenant with dignity and professionalism. Clients consistently praise the staff for being patient, kind, and respectful, whether guiding first-time landlords through the leasing process or managing established portfolios. The company fosters relationships that feel familial, ensuring that owners feel valued and heard throughout their journey. A 24/7 online portal provides complete visibility, allowing clients to track finances, payments, and requests from anywhere, fostering a sense of trust and transparency.
Operational Excellence and Maintenance Reliability
The agency distinguishes itself through efficient operations and a robust network of reliable local providers. Maintenance requests are consistently highlighted by tenants and owners alike for being handled quickly, professionally, and effectively. The team does not just fix issues; they follow up to ensure satisfaction and care for the property as if it were their own. From rigorous tenant screening to securing high-quality renters, the company ensures properties are well-maintained and financially sound. Owners appreciate the timely collection of rent and the detailed financial reporting that keeps them informed.
Expert Guidance for Investment Growth
Principal Property Management serves as a strategic partner for investors, offering invaluable insights into property ownership and business strategy. Brannon Potts is frequently commended for his in-depth knowledge and ability to provide a clear roadmap for success, helping clients maximize returns on their investments. Whether transitioning inherited properties into rentals or expanding a portfolio, the team’s expertise ensures smooth operations. Tenants also highlight the welcoming transition process, responsive leasing agents, and the well-kept condition of the communities. With over $30 million in assets under management, the firm’s track record speaks to its reliability and dedication to excellence.
Principled Property Management: Reviews
Reviews are the opinions of their authors. We do not verify that the author was a customer.
Reviews on Google
4,8 out of 5 from 60 reviews
Fantastic experience: I have been very pleased with PPM! They take the time to explain everything and walk even the most inexperienced landlords through the leasing process. Becki is my go to when I have questions or concerns. If she doesn't have an answer, she finds someone who does. Everyone on the team has been patient, kind, and respectful of my property and needs!
Thank you Tracie. It is good to hear the team is quick to respond and they are treating you well. I wish you the best on this property and your experience.
Fantastic experience: New to PPM and I have been very pleased. My POC is very nice and concerns are addressed immediately. I look forward to the rest of my lease agreement and hope to extend. Great communication is key.
Thank you for the review and good to hear we have communicated well. Glad to have you Janna!
Fantastic experience: Becky was great
Thank you great to hear that about Becki
Fantastic experience: I do not leave reviews often, but I feel Principled Property Management deserves some special recognition for excellent service! We have worked with them for 4 years and have 3 properties under their management currently. The service and care we receive always exceeds expectations. We have experience with other management companies, and this organization is the best by far! Kristi, Mindy, and Brandon treat us like family, and we can tell they value our business. Looking forward to our continued partnership and many more great years working with Principled Property Management!
Thank you Mark for those kind words. Love to hear that you think we are doing well and especially since you have had experience with another company. Look forward to a long relationship working with you and wish you the best!
Fantastic experience: “I waited before reviewing, and Principled has really improved the apartment complex in just a few months. Communication is good, and repairs are handled quickly and professionally.” My home and family are everything to me and knowing we are being taken care of by Principled sets my mind at ease. Thank you!
Thank you for those kind words. We are proud of what we do and work to be responsive to all requests.
Negative experience: If I could leave a zero star rating I would. This management team has no regard for the safety of vulnerable women. My civil rights are being violated daily and they have done nothing but charge undisclosed fees. They harass their tenants for trying to protect themselves from being stalked in their own home by other tenants. If they manage a property you are considering renting…. Don’t!!! Your safety doesn’t matter to them.
None of these claims are accurate. You began making these allegations within a few weeks of moving in. Our maintenance team inspected the attic and found nothing to substantiate your claims.
On multiple occasions, we have offered you the option to terminate the lease early without penalty, given that you have stated you feel unsafe. You have not taken these offers.
You initially claimed that a neighboring resident was walking in the attic; however, that unit has no access to the attic. You later claimed that a man over the age of 70 was responsible. The attic scuttle hole is locked, and we are the only party with a key.
You have provided no evidence to support any of these allegations. Additionally, you made an unauthorized modification by cutting a hole in the ceiling and installing a camera in the attic. Even with the camera installed, no proof of your claims has ever been provided of someone in the attic.
Fantastic experience: The maintenance team is awesome at getting things fixed! The office awesome with responding to your questions/concerns and friendly when you come in! I love the feel of the apartments, Its the country in the city! Everyone made it smooth upon move in and welcoming even after move in. Quiet community with nice neighbors.
Thank you Stephaine. This was good to hear. I appreciate it and will share with our team at our weekly meeting.
Fantastic experience: Amos has been such a great help at fixing everything I have asked about and has been so willing to help. Best maintenance guy around!
Thank you Madi. Appreciate the review. He is great and a good person to help with our properties we manage!
Fantastic experience: They were very friendly a clear about all the steps to qualify for the lease.
Thank you Matt. Appreciate the feedback and glad we are giving the clear information.
Fantastic experience: I've been renting through Principled Property Management for 5 months, and I couldn't be happier with the experience. From day one, their team has been responsive, professional, and genuinely helpful. Any maintenance issues I've had were addressed quickly and efficiently, and communication is always clear and timely. The property itself is well-maintained, and it's clear they take pride in keeping their homes and communities in great condition. If you're looking for a trustworthy and reliable property management company, I highly recommend Principled Property Management.
Thank you Drea for the great review. It is good to hear the team is quick to respond and take care of issues and are genuinely helpful.
Fantastic experience: I've been very happy with Principled Property Management. Kristi made the process of leasing a property quick and simple. The staff is extremely friendly and very responsive. I'm happy that I chose a PPM property.
Great to hear Becky! I am glad the team is working with you well and friendly. We appreciate the review.
Fantastic experience: Principled Property Management and their team are amazing! I have had the privilege of watching this group take over , and make enormous changes to improve not only the property, but the relationship with tenants as well! Issues are addressed swiftly, with precision and professionalism. If and when I've had an issue, Renee always comes through. Whether it's obtaining your next place, or looking for the Best Management team to take your property to its maximum potential! Principled Property Management is the team you need. Kristi, Mindy, and of course Renee, you are amazing!
Wow, Amos glad you are pleased with this experience as our new tenant at this complex.Good to hear the whole team is doing a good job. We plan to keep making improvements over the next year. Thank you so much.
Fantastic experience: The Principled Mgmt team has made it easy for us to set up our rental property. They handled everything with ease and provided what to expect along the way for a first time customer. They have exceed our expectations and hope to work with them on other properties.
Thank you Molly for the kind review. We appreciate your business as a property owner. Look forward to working with you on all your properties.
Fantastic experience: Excellent management company, I highly recommend them and would use them again in a second
Thank you Nate! It is good to hear Kristi is doing a great job. We appreciate the kind words on how things are going with our company.
Fantastic experience: Principled Property Management truly stands out. I've witnessed firsthand the exceptional work of Mindy and Kristy. Their dedication to finding high-quality tenants and meticulously maintaining the properties is evident in every interaction. Brannon's expertise shines through – his in-depth knowledge of property ownership and business strategy is invaluable. He provides a clear roadmap for success, ensuring smooth operations and maximizing returns for investors. While I'm not a property owner myself, my experience as a vendor working with Principled Property Management has been consistently positive. Their professionalism and commitment to excellence are truly commendable.
Wow, thank you Garry for the review and your experience working with property management companies over the years and how we measure up. Good to hear!!
Fantastic experience: Brannon was so helpful and kind and friendly. He was able to change our storage lock promptly and effectively. We are so grateful that we can now use our storage in the house. 10/10 stars! (:
Glad we could get that done for you quickly. Thank you for the review and kind words.
Negative experience: Oh, bless their hearts. Aren't they precious.
Fantastic experience: I am writing to extend my heartfelt gratitude for the outstanding service provided by your team in helping me secure a new rental home. From our initial contact, your dedication to understanding my needs and preferences was clear, and your efforts in handling my situation with such speed and accuracy exceeded my expectations. Your professionalism, attentiveness, and respect for my time were truly appreciated. The process of finding a new rental can often be stressful, but with your guidance, I felt supported and reassured throughout. You went above and beyond to ensure that every aspect of my rental search was handled smoothly and promptly, providing me with a range of suitable options and always being available to address any questions I had. Thanks to your diligence and commitment to excellence, I am now settled in a place that perfectly suits my needs. I am genuinely grateful to have had such a positive experience with Principled Management Company, and I would wholeheartedly recommend your services to anyone in need of a trusted property management.
Thank you Scott. I know what you and your family have been through. We are glad we could work quickly with your help and get you in a good place to live.
Fantastic experience: I purchased an investment property that PPM was managing for the previous owner. Before closing, I reached out to PPM, Brannon and Kristi were happy to have a call and answer my questions about the property. I decided to sign a management agreement with them to make the transfer easier. Now, PPM is managing two of my properties and they are doing an excellent job responding to tenants’ needs and filling vacancies quickly. Brannon is very professional, honest, and really enjoys sharing his knowledge. Kristi is great and always happy to talk and give updates on the properties. Can't wait to have them manage my next property!
Wow! Thanks Derrick for the great review. We have enjoyed working with you and seeing you grow your investment portfolio. Thank you for allowing us to be apart of the plan and journey with you!
Fantastic experience: I have only been a tenant for under a month but everyone here has been incredibly helpful so far. They are quick to respond to service requests and actually care about getting things fixed! Thank you!!
Thank you Gabriella for the review. We appreciate hearing that. We work to provide quick response. We are glad you feel heard and appreciate you being a good tenant.
Fantastic experience: Five stars across the board! I was skeptical at first being traumatized by the previous property management company but I have had nothing but wonderful experience with the Principle Property Management team. I have dealt with Brannon, Kristi, Brenda, and Mindy. They are just so lovely! Thank you Brannon for putting me at ease with your kindness. Thank you Kristi for all your help from the beginning. Thank you Brenda for taking the time to shop around to get me the best deal on A/C repair saving me thousands of dollars that I do not have. Thank you Mindy for keeping me in the loop with required services. I wish I had gone with y'all from the beginning. I feel so relieved knowing my home is in great hands. : )
Wow, Thank you Kalen for a great review! Glad we have been helpful all around with our team. We understand what it is like and want to provide a great experience with what we can control. Look forward to the years to come. Thank you for trusting us from a distance.
Fantastic experience: We have been using this property management for over four years now, and I couldn't be happier with their service. From the very beginning, they have demonstrated exceptional professionalism, responsiveness, and dedication to managing my properties. Their team is always available to address any concerns, and they handle issues with efficiency and care. Overall, I highly recommend them to anyone in need of reliable and high quality property management company.
Sonu & Robin, Thank you so much for the great review. We appreciate you and the trust you have in us. We enjoy working with you also over these years.
Fantastic experience: This is a great property management, they always help when I call and the people working there are always so nice . Would recommend
Appreciate it Tina. Great to hear Brenda, Kristi and the team are easy and nice to work with.
Fantastic experience: Principled Property Management has been great to work with, Kristy from the start was engaged and attentive to any questions I had. The portal makes it easy manage payments and requests, additionally they are very timely to address all requests. I would highly recommend them for any of your property management needs!!!
Thank you Thomas Grateful for the review. Good to hear Kristi was easy to work with. We love that our portal is user friendly!
Fantastic experience: Principled Property Management helped us find our property and now manages it. We have been extremely happy with the services provided. Any and all questions we have had are always answered quickly. The portal helps me keep track of all transactions which is a time saver. Highly recommend!
Thank you Traci for the review. We are excited to see you grow your investments and glad to be apart of the journey.
Fantastic experience: I was working with a different property manager for years. The company had been sold multiple times and the quality of their services had suffered greatly. I was dealing with an eviction and during that process I learned that the company had outsourced their customer service to a call center in the Philippines. This is where owners and tenants called with questions but the people who answered the phone didn't even speak English very well. Owners would speak with property managers for certain things, customer service for other things as well as eviction specialists and leasing specialists and it seemed that there was poor internal communication amongst the departments. It was very difficult knowing who to speak with and they were not very responsive. I was having a very difficult time during this eviction process and decided it was time to change management companies. After doing some research I found Principled Property Management. I liked that they are a smaller company and have great reviews. I spoke with Kristi to inquire about their services and even before they were managing my property, she was so much help in helping me get information about my eviction and helping me navigate the process even though she was not managing my property or getting paid to do so. The tenant ended up getting caught up with rent and I hired Principled Property Management and it has been a wonderful experience so far. My tenant is paying on time and just renewed the lease. Principled has been on top of getting repairs done that the previous property manager had neglected for at least a year. Ericka has been very helpful in getting repairs done in a timely manner and seems to treat my money and home as if it were her own while being considerate of cost and has also communicated with me throughout the process. I love that when I need something I call either Kristi or Ericka and that they are so responsive. Thank you Principled Property Management team!!!!
Kelly thank you for the review. We are so glad we could help you transition to our management team. Look forward to being your partner in your investment.
Fantastic experience: Brannon and Kristi have done a great job. They definitely know the property / rental business. I would recommend Principled Property Management.
Thank you Dave. we appreciate the review and your trust with your properties.
Fantastic experience: Love PPM! They have done an excellent helping my longtime family friends with the lease property in Melissa. Very professional, great timing and execution! Thank you so much!
Thank you Sherri for the review. We appreciate the referral of your close friend. We are grateful for the confidence and trust in us. Glad we could help you and them!
Fantastic experience: Principled has been great and super easy to work with. They are responsive and always get maintenance requests handled in a timely manner.
Thanks Matthew. Great to hear from you and a good review of how our team is doing!
Fantastic experience: It's been wonderful working with PPM since last year; Kristi has been NOT only easy to work with, BUT professional, prompt, and took time to listen to our needs. Thank you Kristi and PPM for taking care of us!
Thank you Karen, Great to hear Kristi and the team are taking good care of you as an owner.
Fantastic experience: Been renting through them for over a year now, and can't complain! They respond to any issues promptly and have the appropriate people come out to take care of problems. They respond to questions thoroughly when you reach out.
Thank you Zach. Great to hear this from you and see that our team quickly responds.
Fantastic experience: Principled Property Management has been exceptional in their management. Both Kristy and Erika have always been helpful and courteous anytime we had questions or work orders. Their online system for payment and putting in work orders makes it very easy to manage your account and process requests. The property we are leasing has been placed on the market and the team has been very respectful of our time and privacy, while showing the home. If you are looking for a great management team, search for your next place with Principled Property Management!
Thank you Deb for the great review. Good to hear our team has worked well with you as our tenant. Also, thank you for the feedback for our system we use for owners and tenants works well. Wish you all the best!
Fantastic experience: 1. The management always collects rent and offers timely responses and assistance with my rental properties. 2. I receive my rent from renters 3. I have required repairs on properties and repairs are always completed in a timely matter.
Thank you Marjorie for the wonderful review. I am glad we offer timely service and responses.
Fantastic experience: We are very appreciative of the support Principled Property Management has provides with our rental property. Their experience helps to alleviate any stress that we have and they are always willing to answer all of our questions.
Thank you Sabrina for the great review. We are always glad we can help and give good counsel and support.
Fantastic experience: So I have been with Principled Property for a year and half. I will say it’s been awesome. Kristi,Ericka,and Surf are always available to help with any questions or maintenance issues. If you’re looking for a home with great customer service from the beginning and throughout your living situation Principled Property is the way to go. Thanks Kristi,Ericka,and Surf.
Wow, thank you Rodney for the great review. We appreciate you!
Fantastic experience: Great property management. Kristi and Ericka are wonderful, they make sure any issues are taken care of properly, and as quickly as possible. They even take the time to follow up and make sure everything is done satisfactorily.
Chrissy thank you for the great review. Good to hear the Kristi and Ericka are very helpful and quick to respond. I am so glad they are with our organization, good people. Thank you for choosing our property management company. We appreciate you!!
Fantastic experience: Ericka was quick to respond to my portal requests, got the ball rolling on maintenance issues and checked in throughout the process. She was awesome to work with and offered incredible tenant-centric care!
Lucy thank you for the great review. Great to hear Ericka responds quickly to your request. We appreciate you as a tenant and value you.
Fantastic experience: I have been doing business with Principled Property Management for some time. They are very professional and a great company. Kristi is amazing to work with. I highly recommend them as a company.
Thank you Kristi. Appreciate the kind words on how our Kristi is doing. We appreciate you!!
Fantastic experience: Great people!
Thank you Drew. You and your wife have been easy to work with also. We appreciate you.
Fantastic experience: Principled Propertys are such a wonderful company to rent from. They are beyond understanding and work with you on any issues you may have come your way. I would definitely recommend them as your future landlords.
Rachel,
Thank you for the review. I am so glad to hear Kristi is working well with you. You have had great communication with us also. That really helps.
Fantastic experience: The Principled Property team were so flexible and understanding during our move. There were a few hiccups from the cashiers check getting lost in the mail to general contractor delays, and PPM were very helpful and lenient with us. Their website is easy to use and they are quick to respond to requests/questions. Our main communication is through Kristi, and she is amazing to work with.
Kate, thank you for the great review. Glad we could work with you on everything as you were moving in to make it as easy as possible. Great to hear Kristi is doing well working with you.
Fantastic experience: Kristi was easy to work with and made the transition to our new home seamless. Would use her again!
Liliana, thank you for the great review. We enjoy working with you as a tenant.
Negative experience: Christy London horrible. Force you sign document . She was after us . Come to our home . Kind nice face acting after we sign documents she disappear Just mistake to trust to her..You hire them work for you . My home was in market 2 months with no show after 30 days I sign documents I was out United state I came back 10 days called they to update they disappeared. . I try to cansel just started 10 days ago they ask for money to cancel, they told me sign paper . She did noting ask 500$ .There is no one to talk . Or no one answer Emil they asking for canselation that make 500$ Never sign any documents with them because they are fraud . We requested meeting no answer no Emil .No service . I work many years with property managers she is horrible. She want charge me for cleaning home 600$ 1800 sq . Hungry for money .. cut grass 400$ .. she is on you fof everything . I never accept cleaning or cut grass she stop service .
We are sorry you have been through several property management companies in the past few months. We realize, we are not a fit for your needs and expectations. Late evening calls and calls during an appointment, we get back with quickly, but cannot always respond immediately. Late evening calls, we respond the next morning and calls during an appointment, we respond after the appointment.
We are not familiar with the costs you quoted and did not state those. She shared that lawn mowing was $55 and cleaning was $160-200. You even emailed me to ask how you could stay with our company. We wish you all the best in finding a company that can meet your needs.
Fantastic experience: Kristi does a great job. She responds quickly to questions and follows through with whatever needs to be done.
Thank you Rod. It is great to hear that Kristi is quick to respond and follows through. Appreciate your business!
Fantastic experience: Principal Property Management has been extremely helpful in managing my rental. As a new rental property owner, there were many aspects that seemed intimidating, but Kristi was quick to answer all of my questions and make sure all documents were completed properly. I look forward each month to see my investment grow!
Thank you Jacob, good to hear Kristi was quick to answer and that we are helping you well with property management.
Fantastic experience: I have been working with them for several months now and have had a great experience. They are always on the ball, quick to respond, and I love the monthly email communication. Highly recommend!
Thank you Katy! Good to hear Kristi is quick to respond and our good communication.
Fantastic experience: Principled Property Management has been an excellent company to work with in managing our rental property. I trust them to take care of everything so I don't have to! Highly recommend!
Thanks Brooke, enjoy working with you too! Glad we can help grow your wealth through rental investments.
Fantastic experience: Brannon very thoroughly explained how to turn my inherited property into a rental. He genuinely cares that you are successful. Tammy is just AWESOME!!! Wonderful experience all around!
Jackie, Thank you for your feedback. We love helping people take their properties and turn them into investments that grow their wealth. So excited for you future!
Fantastic experience: I referred my clients to Brannon’s team to handle property management after they had purchased a rental. The experience was great, he made the transition very smooth. I was updated accordingly and communication was top notch. Brannon has no intentions of turning your clients into his own, which is very reassuring. I will be happy to use him for my investors im the future.
Thanks Brittany. We love the referral and most importantly taking care of your client. We love to help them do well with their investment properties.
Fantastic experience: Great Property Management company! Very thorough and communication is great.
Thanks Robert. Enjoy working with you and help you with your investment property.
Fantastic experience: Pots is the Best property Management group I have ever delt with always friendly and quick to respond to any questions that I have Tammy is the Best.
Thank you Ernest for the glowing review. We appreciate hearing from you.
Fantastic experience: Love working with Tammy. Personable, professional, always on top of things....you are missing out if she is not managing your rental propety. Happy New Year!
Thank you Paula for the review. She is a great one on the team.
Fantastic experience: I can’t recommend Potts Property Management enough. Tammy and her team continues to go above and beyond for each of my rentals. Great communication and professionalism!
Thank you Megan. We love working with you and helping you grow your portfolio of properties. Wish you the best.
Fantastic experience: We love Potts Property Management! Tammy is extremely professional and knowledgeable about property management and all the details that encompass it. Potts is very responsive and answers our questions quickly. They provide sound advice and guidance when we need it. Definitely a good value!
Alicia thank you for the recommendation. We enjoy helping our owners make good money with their investment and giving you our best counsel possible.
Fantastic experience: Been renting with them for years now and hands down the best people I have rented with. My property manager Tammy is so attentive and pleasant to work with. Always available when I need something and takes my concerns seriously . They have been easy to work with. Even when thinking about finding something bigger I want to continue with them because they have made renting so easy.
Raechal, thank you for the kind words. Tammy is so great with everyone. She cares for her tenants and owners alike.
Fantastic experience: Amazing company! Tammy Freeman is awesome! She is professional, with a feel of being a life long friend! She can take care of anything you need done!! I would recommend Potts to everyone!!!
Thank you Kerry. You were a great tenant. She has real care and concern for everyone. Tenants and owners alike.
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