Aurora Serrano Abundant Real Estate Group with KW St George Keller Williams Realty
Aurora Serrano of the Abundant Real Estate Group at Keller Williams Ascend is your dedicated guide to the vibrant real estate market of St. George, Utah. With a deep personal connection to Southern Utah, having called the area home since 2006, Aurora combines her Master’s degree in School Counseling with extensive local expertise to offer a supportive, empathetic, and highly professional real estate experience. Whether you are a first-time buyer seeking a dream home or a seller looking to maximize your property's value, Aurora provides personalized guidance through every step of the transaction.
Known for her exceptional responsiveness and "above-and-beyond" service, Aurora leverages cutting-edge technology, including Brivity for real-time updates, and comprehensive digital marketing strategies to ensure your property stands out. Her approach includes high-impact photography, 3D virtual tours, and targeted online exposure to reach buyers wherever they are searching. Clients consistently praise her negotiation skills, attention to detail, and ability to make the process stress-free, treating every family like her own.
Serving St. George City, Washington City, and the broader Washington and Iron Counties, Aurora helps clients navigate buying, selling, and financing with confidence. She offers free home valuation tools and custom marketing plans designed to sell homes for the highest possible price in the shortest amount of time. Experience a seamless journey from listing to closing with an agent who is as invested in your future as you are.
Opening hours
- sunday: 9h-17h
- monday: 9h-17h
- tuesday: 9h-17h
- wednesday: 9h-17h
- thursday: 9h-17h
- friday: 9h-17h
- saturday: 9h-17h
Photos of Aurora Serrano Abundant Real Estate Group with KW St George Keller Williams Realty
Aurora Serrano Abundant Real Estate Group with KW St George Keller Williams Realty: Reviews
Reviews are the opinions of their authors. We do not verify that the author was a customer.
Reviews on Google
5,0 out of 5 from 59 reviews
Fantastic experience: Aurora helped us purchase our first home and i cannot recommend her enough. She was always there to help answer our questions and was very prompt in all her responses. Her can do attitude and kindness made the process less stressful!
Oh so excited for your cute family!!! And thank you! It is absolutely my pleasure
Fantastic experience: Aurora was not only professional, but kind and loving through the whole process. We don’t just have a realtor, but a friend. Thank you, Aurora, for being there when we needed you ❤️
Aaaawwww thank you so much!!!! I'm sooooooo excited for your new home!!
Fantastic experience: We just can’t say enough good about Aurora. We bought a house and sold a house and she worked so hard for us on both transactions. When we couldn’t be there to handle minor details she took care of those for us, even lining up local people to help us solve a few problems. She was so good to keep us informed of what was happening with the purchase and sale of each home and offered advice when we needed it…. and she smiled her beautiful smile throughout the whole process. It was like working side by side with a dear friend, which we hope she will be forever.
Oh you are amazing!!!! Thank you for trusting me. It's been a real pleasure.
Fantastic experience: She is the best around! She was super helpful in helping us find our first home and was always open and forward with us about what to expect and to keep our eye out for!
Thank you so much!!! So excited for you!!
Fantastic experience: Aurora went above and beyond during our first home purchase. The whole process could be intimidating for new buyers, but we were well taken care of every step of the way. One thing to note is the speed at which she responds to inquiries! Even on Christmas day! Highly recommended!
Thank you!!! Timing is so important and the fact that my clients trust me when investing so much money is a responsibility I take very seriously.
Congratulations on your new home!!!
Fantastic experience: Aurora worked hard to find me real estate that worked for my needs. Her follow up and communication was impeccable. Aurora‘s attention to detail exceeded my expectations.
It has been a pleasure working with you. Thank you so much
Fantastic experience: We had a wonderful experience working with Aurora. From start to finish, she was knowledgeable, responsive, and genuinely committed to making the process smooth and stress-free. She took the time to understand our needs, explained every step clearly, and always made us feel like a priority. Her expertise, attention to detail, and strong negotiation skills truly made a difference. We couldn’t be happier with the outcome and would highly recommend Aurora to anyone looking to buy or sell a home.
Thank you so much!!!! Always a pleasure!!
Fantastic experience: Aurora puts her heart and soul into her business. She listened to our needs when we needed to sell our property. She uses her talents well to help market to the perfect buyer. I would use her to help with a purchase as well. She is a great realtor and she treats her clients like family.
Thank you so much!!! I'm so I got to help you!!!
Fantastic experience: Simplemente es la mejor
Gracias!!!
Fantastic experience: Aurora was amazing throughout the entire process of both selling our home & buying a new home. No matter the challenges we faced during this time period, she always made us feel cared for & handled everything she could. Everyone of her clients are important to her & she really makes you feel that way. We will never stop singing her praises. If you want to be more than just another deal for a realtor, let Aurora take care of you!
Thank you so much!!!! I'm so glad we were able to overcome challenges and get your goal achieved!!!!
Fantastic experience: Working with Aurora Serrano was truly a pleasure from start to finish! Her knowledge of the market, attention to detail, and professionalism made the entire transaction seamless and enjoyable. Not only were they incredibly easy to work with, but her collaborative and conscious approach ensured that everything moved smoothly for both sides. I’m so happy we had the opportunity to work together I genuinely look forward to many more successful deals in the future!
Such a pleasure working with you!!!!
Fantastic experience: Amazing realtor! I have bought and sold many properties. Easy to work with, listens to my needs,wants, and expectations. Doesn’t push her own agenda. Have used multiple times and would again in a heart beat. I am adding to this review because Aurora has just done another amazing job helping me buy a home on my return to the area! Thank you thank you thank you!
Thank you so much!! I love working with you!!
Fantastic experience: Aurora is a great real estate agent. She goes above and beyond to help her clients with their real estate needs. She is very responsive and available to answer any questions or address any concerns. She is very friendly and knows how to get done what needs to be done. If I could give her 6 stars, I would. ⭐️⭐️⭐️⭐️⭐️⭐️
Thank you so much!!! A pleasure working with you
Fantastic experience: I love working with Aurora. She is always quick to respond to my calls or texts and very personable. She gives her honest opinion on homes when asked; she doesn’t try to sell me on any. She has helped us buy a couple homes and sell one. We would definitely use her again!
Thank you so much!!
Fantastic experience: She navigated the process quickly and smoothly.You can call her anytime even on holidays she answers/return calls really fast to answer our concerns.Well connected too on the realty business and made it easier for us!
Aaawww thank you!! I was so happy to be a part of your journey!! And, thank you for all these years taking care of my feet!!
Fantastic experience: We wouldn't hesitate to recommend Aurora Serrano. Her dedication and continuous commitment throughout this very important transition was amazing. Aurora is very professional and responsive, friendly and very knowledgeable. She listens, she is very patient and kind. We have never witnessed such dedication. Thank you! Aurora Serrano for making our dream - reality.. Tammy and Michael Clark
Aaawww I love you guys!! It's been such a privilege.
Fantastic experience: Incredible Lady!! Helped us buy, sell and buy again!!! Recommend her to everyone!! Always goes the extra mile!!!!
Thank you!!!! I am grateful I had the opportunity to assist you
Fantastic experience: Aurora always goes above and beyond her duties! She is very kind and does her best To look after not just her clients but both ends of the transaction. She Is very creative and putting a deal together in a great problem solver! I have worked with Aurora many many times and I can say she does an amazing job taking care of her people!
Well, I have loved assisting your family! Always and I know that I can always trust my favorite lender! We make a great team
Fantastic experience: If I could give six stars I absolutely would! We were living in Florida when buying this home. Because of that we were not able to go and view the homes ourselves. Aurora was so great, any home we wanted to see. She planned out a visit with in a day, and filmed the entire house. It made us be able to purchase it with full confidence! Not just that, but her negotiating skills are seriously off the chart! She didn't just do excellent, but she was cordial, kind, and just outright awesome! Seriously, I cannot recommend enough
Wow! Thank you so much!! Such a pleasure assisting you and your wife. You are amazing!!!
Fantastic experience: She is kind and thoughtful. Always being honest and does the best for her clients!
Thank you!!!!
Fantastic experience: Aurora is one the most consciousness realtor I have ever known. She cares deeply about every client and there needs. We love her!
Thank you!!! Love helping you and your kids buy homes.
Fantastic experience: Aurora is a pleasure to work with and sold our property in a timely manner at a fair price. We recently decided to list another of our properties and there was no doubt we were going to work with Aurora again.
Thank you so much! I've loved working with all your family. Such a great family!!!
Fantastic experience: Aurora helped my relatives find a home when they were moving from Salt Lake to St George. She went ABOVE and beyond to help them find the perfect fit. I would recommend her to anyone who needs a personable realtor.
Thank you so much!!!!
Fantastic experience: Aurora used her personal money and her personal decorating items to help stage and prepare our home for sale. She knew just what to do to get a top dollar offer! She's also a wonderfully kind soul!
Oh you are amazing. It was an honor helping you!
Fantastic experience: I am a local Realtor and had the Buyer's side of a transaction with Aurora. She proved to be top notch as the Seller's agent. Aurora was always available, very professional and went above and beyond. She performed tasks on behalf of her Sellers that went beyond the normal duties of a Realtor. It was Aurora's hard work and dedication that kept this transaction in tact from start to finish. I will be delighted for another opportunity to work with Aurora again in the future.
I loved to work with you as you represented your buyers. I love working together with agents that look for everybody's benefit. Such a pleasure!!!
Fantastic experience: Aurora sold my house in record time in Washington. She went well above and beyond what any other agent i have seen even do to ensure everyone was happy with the process and the house. What an awesome person to work with. I'm looking forward to doing more business with her. 110% thumbs up from me.
Thank you so much!!! My pleasure
Fantastic experience: Aurora helped us to buy, sell and buy again. She goes above and beyond to make sure we got exactly what we needed. You can definitely depend on her to make the entire process as smooth as possible. She goes above and beyond for you. Whether you’re buying your first home or purchasing an investment, she is very knowledgeable and attentive with every step of the process. I will forever recommend Aurora every chance I get. She has earned a lifetime Customer with me. Thank you for everything you have done for my family and I.
Aaawww it has been such a pleasure!!! Thank you for trusting me always!!
Fantastic experience: Aurora is the absolute best realtor. She worked hard to make sure my family had the best deal and it was 100% what we needed. She went above and beyond and made the process so easy.
Thank you so much!! My clients will always be my priority. I'm always happy when they are happy
Fantastic experience: Best realtor hands down. Helpful, kind and really listened. Would recommend to anyone!!
Thanks!! Your family rocks!
Fantastic experience: II've been lucky enough to have Aurora in my life for more than a decade now. When I bought my very first house, she was there every step of the way, patiently guiding us through the process. Her dedication to her clients is truly remarkable, always going above and beyond. I can't recommend her enough - she's simply the best!
Thank you so much for your kind words. I'm always grateful to help families achieve home ownership goals.
Fantastic experience: My wife and I have sought out Aurora several times for our family on three occasions to assist us in purchasing properties. She has excellent skills and a great network. In our last transaction, the title company fumbled the recording and she stepped in on our behalf to correct their negligence.
Thank you so much! It's been a pleasure to assist your family in your real estate needs!
Fantastic experience: Aurora is the absolute best at her job!!!! She was so helpful and responsive while we made a purchase. She got back to us quickly. She has a good relationship with other professionals in the field to help with our needs. She made the drive to be where we needed her to be in order to help us. She also made arrangements with others when questions came up and things needed to be looked at during this process. She was open and honest while working with us. She kept our needs as a top priority. Very happy and grateful for her help!!!! I would highly recommend Aurora as a realtor!!!
Thank you so much!!! It's been such an honor to help you!
Fantastic experience: Aurora was recomended for a friend, we are from Colorado, she help us to buy our First home in La Verkin. every time we called her or text she answered right away she’s very Responsive she’s the best Realtor we’ve ever worked with, she makes us to feel like the most important Client. She’s honest, patient, knowledgeable all the qualities. Thank you Aurora.
Oh! I appreciate you so much! It really has been a pleasure working with you!
Fantastic experience: Aurora is very knowledgeable, and helped us understand the market with our home buying experience. She made a difficult process easy.
Thank you so much!!!
Fantastic experience: Hace casi 3 años compramos nuestra primera casita con Aurora Serrano, como todo primerizos teníamos dudas y miedos pero Aurora siempre nos llevo de paso a paso en el proceso cualquier duda o pregunta que tuviéramos siempre busco la manera de disiparlas nos hizo sentir como en familia, hoy en día estoy en proceso de comprar nuestro segundo hogar gracias a Aurora, es una mujer profesional, transparentes ,confiable y servicial un excelente ser humano. Si estas en busca de un Realtor no dudes en ocupar sus servicios no solo ganaras un Realtor si no que conocerás a un ser humano excepcional, te prometo que ella hará lo que esta a su alcance por que tengas el lugar que tanto anhelas y dará la milla extra. Thanks Aurora
Aaaawww!! Mil gracias!!! Es un placer poder ayudarte no. Importa en donde estés!!
Fantastic experience: I know Aurora for a long time as a friend. You know how stressful it is to sell and buy a new home. Aurora did that for us! She made sure that the whole process was smooth and even fun. You put our minds to ease during the whole process. I do highly recommend her to anyone who is planning to sell and/or purchase a house. Thank you Aurora for all your help and support.
Thank YOU for trusting! I loved helping your wonderful family.
Fantastic experience: Aurora was incredibly knowledgeable, kind, and willing to go the extra mile. She was candid with her perspective without being pushy or coming across in the wrong way. She was on the ball always and represented us well. When we changed our minds halfway through the search regarding what we wanted, she pivoted with us and never missed a beat. Thanks Aurora!
It was such a pleasure to work with you and Carly! I'm so happy you are enjoying your home... and kinder weather in this hot summer.
Fantastic experience: Aurora worked really hard for us in a rough market. She was a strong advocate for us, while providing sound advice based on data, her knowledge and her expertise. She was always responsive and walked us through the process beginning to end. We highly recommend her.
It was a pleasure to work with you!
Fantastic experience: Would highly recommend Aurora. Her communication was lighting fast and she puts everything into representing you as her client. We had some issues with some dated fixtures and other details that would have impacted the appearance of our home and she personally donated some items that she knew would help out the situation. She guided and coached us along in every step of the process. Aurora is a fountain of knowledge when we needed some help with a few construction issues and she knew so many options of cost friendly contractors that could help us out. Aurora is a great listener as she really understood our goals and helped us in a timely manner accomplish selling our home.
Thank you so much! It's been a real pleasure helping you with the sale of your home.
Fantastic experience: Aurora has become a very dear friend since my first interactions with her. I bought my home completely through technology and video calls. I was living in another state and found a beautiful home in St George. Aurora took the time to video call the entire house multiple times so I knew exactly what I was buying. She walked me through each step of the process and did a phenomenal job. I could not have felt confident doing this without Aurora's expertise on real estate and her complete willingness to go the extra mile in making sure all the details were in order. She made buying a house easy and was able to keep everything on schedule so we could close on time. I was able to move across the country straight into my new home. I always recommend Aurora to anyone who is selling or looking to buy. I know Aurora will help you find your dream home and she will get you the best deal. Aurora has wonderful experience but more than that she has integrity and a heart of gold.
Jaimee, thank you so much! So much has happened since then, huh? I love getting to know you better! I'm so happy for you!
Fantastic experience: I cannot recommend Aurora enough. We have now purchased 2 homes and sold 1. We've experienced two different realtors and lemme just say Aurora is the top of them all. She will help you every step of the way and go to bat for you under the cruelest if markets! We got our dream home despite deciding to sell the same day we walked into our new home. She got it all done. We sold our house and got the house we wanted.
McKenna, I love your family! You have the cutest kids. Thank you so much!!
Fantastic experience: Purchased a home with Aurora as our realtor. She was so attentive, patient, knowledgeable, nice and fun to work with. All the qualities I look for!
Cynthia, thank you so much! I really am grateful to know you
Fantastic experience: Aurora absolutely went to bat for us in the process of our buying a house. She goes all in, giving nothing less than her best - and her best is AMAZING! She is whole-hearted, cheerful, optimistic and a force to be reckoned with. We were her first customer as she stepped into her role as a realtor and I’ve been amazed at her continued customer care for us throughout the past EIGHT YEARS! Yes, 8 years, folks. And we still receive thanksgiving pies from her every year. When you use Aurora as your agent you aren’t just enlisting an agent, you’re enlisting a friend who cares about you and what you want, who is respectful of you, who fights for you and who will value her relationship with you forever after.
Oh I adore you! I admire you and everything you have accomplished. I'm in awe at all you do. So grateful for your example in my life
Fantastic experience: One of the most honest people I have ever met
Thank you so much!
Fantastic experience: It's easy to see why Aurora's clients love her. She understands people and strives to know their needs. Her professionalism in handling transactions is unsurpassed. I highly recommend her and you would be lucky to work with her!
Thank you!!!!
Fantastic experience: My Wife and I originally used Aurora to help us buy our first home. We loved her and all the work she tirelessly put in for us. We were first time home buyers and had a lot of questions and concerns of things we had heard about. Aurora took each concern seriously and helped resolve each one. She was always available to us when we needed. A few years later we were moving and needed to sell our home. Unfortunately, we got talked into using someone else. Long story short, it was a significant mistake. Even though everything ended up working out with selling our home we regretted not using Aurora emotionally and financially. Back when we bought our home, we had complete faith in Aurora as someone we could trust to look out for us as her first priority. This helped make every decision we made when buying a home a decision we were confident in. We did not find that trust when we used someone else to sell our home. We felt like we had to question and second guess every suggestion and decision because this other person prioritized themselves first. Use Aurora, she has the skills, knowledge, network and personal integrity to help you sell/buy your home and give you peace knowing you made the best decisions possible in that situation. She is the only realtor I will ever use again for the area she covers.
Thank you. I appreciate this. I still like you though, hahaha :) Hugs to Staci!
Fantastic experience: Aurora makes you feel like you are her most important client. She is always on top of what is needed. Very knowledgeable in all aspects of selling or buying a home. I recommend her often.
Thank you so very much!
Fantastic experience: We moved to St George about 6 months ago. Aurora was recommended to us by our out of state realtor. She found us the perfect house! And when our lender flaked out, Aurora got us her lender, Karla, and they closed with 2 weeks left! She did an amazing job showing us only homes that fit our preferences. She negotiated a perfect deal. She was very responsive when we had questions. This was not our first rodeo and we are particular when it comes to our realtor. I would highly recommend Aurora. Bonus! She doesn't forget about you after the sale closes! We still receive coupons, recommendations and other things that make you feel welcome in a new area.
You are so sweet!! We still have to paint together!!!
Fantastic experience: Aurora helped my parents purchase their home. Impressed by how well she helped my parents, and if you know my dad you know what I mean, my husband and I decided to reach out to her when we felt ready to purchase our first home. As first time buyers, we had many questions. She helped explain everything in a way that made it easy for us to understand and there were even times where she had to help us gain a more realistic mindset. She has a way of keeping it professional while making you feel like a long time friend. I don't think we could have chosen a better realtor to help guide us through this big step in our lives. Aurora's kind soul and great personality helped us feel more at ease during this whole process! We highly recommend her.
Thank you so very much!!! I loved working with your parents and with you too!!!
Fantastic experience: Aurora is simply the Best . She really cares about you personally, goes beyond and above. She’s pretty knowledgeable. Would highly recommend her.
Fantastic experience: Thanks to Aurora we found and were able to get into the perfect home for our family. We relocated across the country, and it was a huge change for us. During the whole process Aurora was so kind and helpful. She was very available and answered texts, calls, etc. She never pressured us to do anything we weren’t ready to do and always explained our options to us. She went above and beyond to help us find the right home and make sure everything went as smoothly as possible. She’s now become a great friend, and I’m so grateful for her!
Thank you Katie!
Fantastic experience: So, we met Aurora by chance several years ago when we were selling our home. Even though she was not OUR realtor at the time, she was awesome and our friendship and paths have crossed many times. We've referred several clients her way including our son because she and her company made such an impression. She is always upbeat, intuitive enough to know exactly what you're looking for... and she cared enough to give us Parade tickets! Highly recommend this energetic, awesome person w/o reservation!!! One of a kind... a gem!
Thank you so much!
Fantastic experience: Aurora has been amazing through our home buying process! She is VERY responsive to our texts, emails and calls and is ALWAYS so kind and genuinely cares about our concerns and works diligently to find ALL the things we are looking for in a home! We made an offer on a home we feel meets our needs and the needs of our family and Aurora immediately went to work on the offer. The market is hot right now and time is of the essence and Aurora is ON TOP of all of our dates and needs. I highly recommend her for your real estate needs! Thank you Aurora was walking with us (and sometimes running) through the journey of home buying!
Thank you so much! It's been so fun working with you
Fantastic experience: Aurora is the best realtor I've ever worked with. She is very responsive and on top of everything! She is such a joyful, professional, upbeat, positive, beautiful woman! She was right there every step of the way through our building process. She went with my boyfriend and I to pick out everything for our house. She made our experience so peaceful and positive. She is a go getter! I am so grateful for her! Thanks for everything Aurora! You are the best!
Oh Kaylee!! I am so excited for you guys!!!
Fantastic experience: I have never seen a realtor work as hard, 24x7. Every client becomes Aurora’s family and she goes the extra mile to make sure she is doing everything to sell your home or find you that perfect place to buy. Aurora can think out-of-the-box, succeeding where other agents fail. Her ethics are top notch, and her ideas are creative and helpful. I love working with her.
Thank you Rick!!!
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