The Key to Rentals, LLC

10 E Main St #207, 14564, Victor

Trusted by local landlords for over a decade, **The Key to Rentals, LLC** is a premier, New York State-licensed real estate brokerage dedicated to maximizing the value of rental properties in Upstate New York. Founded by Paul Rowan, a seasoned professional with over 30 years of experience in real estate and lending, the company offers comprehensive, full-service property management for owners in Monroe, Ontario, and Wayne Counties.

We provide peace of mind for both in-state and out-of-state investors by handling every aspect of property oversight. Our rigorous tenant screening process includes thorough background checks, credit verification, and income validation to ensure high-quality residents. We manage the entire leasing lifecycle, from strategic marketing via MLS and professional photography to lease execution and rent collection. Owners benefit from transparent financial reporting, secure online portals, and timely remittances, typically processed by the 10th of each month.

Beyond management, The Key to Rentals distinguishes itself with a proactive maintenance approach, maintaining a $500 reserve for minor repairs to ensure swift responses to tenant issues without delaying owner approval. We strictly adhere to all Fair Housing laws and EPA renovation standards, providing a compliant and professional experience. Whether you own a single-family home in Victor or a portfolio in the Finger Lakes region, our team combines local market expertise with personalized service to protect your investment. Visit us at 10 E. Main St., Victor, NY, or call 585.283.7087 to schedule a free rental analysis.

Opening hours

  • sunday: (closed)
  • monday: 9h-16h
  • tuesday: 9h-16h
  • wednesday: 9h-16h
  • thursday: 9h-16h
  • friday: 9h-16h
  • saturday: (closed)

Photos of The Key to Rentals, LLC

The Key to Rentals, LLC

Our comment from ImmoNetwork about The Key to Rentals, LLC:

Comprehensive Property Management in Upstate New York

The Key to Rentals, LLC is a New York State-authorized agency with over a decade of local trust, specializing in full-service property administration for landlords in the Monroe, Ontario, and Wayne counties. Founded by Paul Rowan, a real estate and lending veteran with more than 30 years of experience, the firm handles every aspect of the rental lifecycle. This includes strategic marketing through the MLS, professional photography, tenant screening, and contract management. For investors, particularly those managing properties from out of state, the agency provides peace of mind through transparent financial reporting and a secure online portal that facilitates easy rent collection and repair tracking.

Efficient Maintenance and Financial Transparency

The agency distinguishes itself with a proactive approach to property care, maintaining a $500 reserve fund for minor repairs to ensure quick response times without delaying for owner approval. They strictly adhere to fair housing laws and EPA renovation rules, balancing legal compliance with operational efficiency. Owners consistently praise the timely monthly reimbursements—typically processed by the 10th—and the fair handling of costs, noting that Paul’s judgment is practical and never inflates expenses. This transparency allows landlords to focus on their investments while the team ensures the property is protected and well-maintained.

Exceptional Communication and Tenant Relations

What sets The Key to Rentals apart is the exceptional quality of its interpersonal relationships. Tenants and owners alike highlight Paul’s responsiveness, kindness, and ability to handle issues with speed and fairness. Reviews frequently mention his willingness to accommodate special needs, such as email communication for deaf tenants, and his patience during the leasing process. Whether assisting first-time landlords with guidance or ensuring current tenants have a stress-free living experience, the team is celebrated for maintaining a positive, respectful balance between landlord rights and tenant comfort.

Trusted Expertise and Local Market Knowledge

With a strong reputation across the Finger Lakes and Greater Rochester regions, the agency combines deep local market knowledge with personalized service. Clients repeatedly commend the speed at which vacancies are filled and the professionalism of the maintenance team. From handling minor fixes to coordinating larger rehabs, the staff is described as diligent, organized, and genuinely invested in the success of every property. This dedication has earned the agency high loyalty from long-term clients who appreciate a partner that acts in their best financial interest while delivering superior care to their assets.

The Key to Rentals, LLC: Reviews

4.9/5 (50 Reviews)

Reviews are the opinions of their authors. We do not verify that the author was a customer.

Reviews on Google

4,9 out of 5 from 50 reviews

Checheng Lin Published on Google

Fantastic experience: I can’t recommend Paul and The Key to Rentals highly enough. Paul has managed my rental property for over two years, and he has been absolutely outstanding. As an owner, one of the best things I can say is that I simply don’t have to worry about the property or the tenants. Paul handles everything, from small day-to-day issues to repairs and maintenance, with incredible efficiency and professionalism. He is extremely responsive to tenants, communicates clearly with me, and always knows how to handle situations based on his years of property management experience. What has impressed me most is his judgment. Whenever something needs to be repaired or addressed, Paul is practical, experienced, and fair. I never feel like unnecessary work is being recommended or that costs are being inflated. I trust his advice and know that the property is being taken care of properly. Managing a rental property from a distance could easily be stressful, but with Paul managing mine, I have genuinely never had to worry about it. If you own a rental property in Victor or the Greater Rochester area and are looking for someone dependable, responsive, experienced, and fair, I strongly recommend Paul and The Key to Rentals. He has earned my complete trust over the past two-plus years, and I would absolutely choose him again.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you, David! It has been great working with you and Carol. We have been a good team.

Tamuna Kakulia Published on Google

Fantastic experience: I had an excellent experience working with Paul at Key to Rentals. This isn’t an exaggeration or just politeness—my entire family shares the same positive feelings. From the very beginning, Paul was professional, responsive, and incredibly helpful. He guided us through every step of the rental process, answered all our questions promptly, and made sure everything was clear and straightforward. Paul’s openness and respectful attitude made the whole experience stress-free. It’s rare to meet someone who genuinely cares about his tenants and their comfort throughout their stay, but Paul is exactly that person. We truly appreciate his support and highly recommend Paul at Key to Rentals to anyone looking for a reliable, trustworthy, smooth, easy, and very positive rental experience.

James Lewis (_JHL_) Published on Google

Positive experience: Looks like many to most other reviews are from owners, vs. tenants, but I got an email asking for a review, so here it is: The place itself is nice enough overall, and in a nice area, and the process was smooth. That said, there seemed to be no painting or wall treatment/repair done, as there are still many wall anchors and such in every room. I certainly don't need them. Also the carpet doesn't seem to have been cleaned, as there were several obvious stains in various places. At first I presumed they were just "set in" and not removable, but the majority of the stains came out after I paid around $300 or so for a cleaning. Further, there were/are many items seemingly left behind by the previous tenant, including a tv mount I'll never use in one of the bedrooms, laundry detergent, old cleaning supplies, etc. (etc., etc.). There are are still entirely too many items in various places even now, including the bathroom storage cabinet inside the residence (paints cans, etc.), as well as the garage (boxes of tiles, window and/or door screens, sections of countertop, etc.), that presumably belong to property management but take up space I'm paying for, and frankly, I need all the space I can get. I leased the place and pay rent to store _my_ stuff, not someone else's. When I inquired with property management about having all this miscellany removed, the answer I got was that there was no other place to store them. My immediate and current thought was and still is, "then you should rent a place to store it - this place is for my stuff, not yours or the previous tenant's." Free storage in the place I call home and minimal to no effort in preparing a place for a new tenant isn't cool (polite verbiage). Finally, should I opt to move out at some point, my firm opinion is that I definitely shouldn't get "dinged" on my deposit, as the place is already in much better shape now than when moved in.

Matthew Fraser Published on Google

Fantastic experience: I've been a tenant at a property in Fairport managed by The Key to Rentals for over a year, and I have no complaints. They're great with communication and responding quickly to any questions, and I'm also very happy with the apartment itself. 5/5, would recommend.

Mikheil Kalandadze Published on Google

Fantastic experience: Great landlord – responsive, easy to communicate with, and offers convenient online payments and efficient issue tracking.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Mikheil! It has been great having you there. I know you are taking great care of the home.

Jake DeFord Published on Google

Fantastic experience: Great place to rent from. Very quick to fix any issues that arose. Would rent from again.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Jake! Good luck in the new place. Much happiness!

Cathrene Connery Published on Google

Fantastic experience: I cannot speak more highly of the Key to Rentals! Paul went out of his way to assist me in finding an apartment in a safe, beautiful, and convenient area. The professionalism, care, and expertise with which he helped me execute a mid-winter move was unprecedented. His honest, forthright, reputable, and positive manner won my confidence, gratitude, and loyalty for all things related to real estate. Hands done, the Key to Rentals is the best property manager I have worked with in 45 years. Cathrene, Horseheads, NY

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Cathrene! I always found you thoughtful and responsible too. I was disappointed to see you move-on.

Aimee Holifield Published on Google

Fantastic experience: Moved from Colorado to West Monroe New York been tenant with them over two years now very easy to work with quick to respond to me just overall wonderful experience

The Key to Rentals, LLC
The Key to Rentals, LLC

It has been great having you Aimee. Your promptness and good communication is definitely appreciated.

Doctor Electric Published on Google

Fantastic experience: Have had the pleasure of working with Paul at The Key to Rentals! Paul and his team are pleasant and work hard to ensure a positive landlord/tenant relationship! I would highly recommend The Key to Rentals!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for the review! You have done great work for TKTR>

Jenna Hall Published on Google

Fantastic experience: The key to rentals agency is a good place to rent from. When ever there is a problem Paul is right on top of things without any issues.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Jenna! 5 stars to you too.

Anyamanee Saksri Published on Google

Fantastic experience: We would recommend Paul for all of your property management needs! He is a consummate professional and does a great job balancing the needs of both tenants and landlords. He has helped us fill vacancies in a timely manner, as well as rehabs both big and small. We chose Paul our first property manager, and we couldn't be happier! He has set our expectations of a property manger very high.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Anyamanee! Is has been a privilege.

Liam Wilber Published on Google

Fantastic experience: Paul is an amazing property manager! We live out of state and it is very reassuring to know he is there for us. He is timely with his communication and is always mindful of your bottom line. For repairs, he does a great job emphasizing what is truly emergent and what can wait. He has handled repairs for us, both big and small, and we couldn't be happier with how they have all turned out.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Liam! I think we have worked well together. I appreciate your support.

Antonio M Published on Google

Fantastic experience: Paul’s attention to detail, level of service, and mentorship have been nothing short of impressive. He seeks to be a true partner in property management, and is always willing to offer strategic insight to encourage win-win scenarios for his clients. As a multi-property owner in various states, I would relish the opportunity to have The Key to Rentals, LLC manage my portfolio.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for the review! I have enjoyed working with you. Your pride of ownership, and exemplary organization have helped in presenting your property as an elite opportunity.

Roof Advisors Published on Google

Fantastic experience: We have been dealing with Paul for several years and he is Very good at his craft. His communication levels are fantastic and wants nothing but the best for his clientele. Top Notch.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you, gentlemen. You are definitely a great business partner

Catherine Nelson Published on Google

Fantastic experience: Friendly, responsive, follows up quickly on issues. Recommended!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Catherine!

Kelly Jutsum Published on Google

Fantastic experience: We have had an excellent experience with Key to Rentals, especially with Paul who helped us out. He was responsive and flexible with timing and our situation (as we were moving from out of town); professional but kind, definitely the best experience I have ever had finding a place to live! Update: we have been in our current place for about 3 years now, and we are so thankful for all of Paul's support and communication these past few years. Thank you for all you do!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Kelly!

Jacqueline Pan Published on Google

Fantastic experience: Nice and professional!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Jackie! Its been great working with you.

Prashant Mistry Published on Google

Fantastic experience: I chose The Key to Rentals, for my single family home rental management company. It’s truly been amazing experience from past one year. Paul is awesome to work with, he is super friendly, takes care of the property as his own and takes pride at his work. I highly recommend Paul and Key to Rentals for any size rental property management needs.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for the great review Prashant. It has been great working with you!

Alex Baxter Published on Google

Fantastic experience: Paul has been great. Very detailed and professional. Great communication. He’s definitely made my life easier.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for the review Alex!. I think we're off to a great start.

Gwen Hasenauer Published on Google

Fantastic experience: Paul has been wonderful to work with throughout the entire process of renting out my house. Not only is he extremely prompt and thorough, but he is also always happy to answer any questions that I have as a first-time landlord. He helped with all steps of the process, including showing and advertising my house, handling the lease and rent payments, and also taking care of any issues that come up. I talked to several other property managers but none came close to Paul’s level of service.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for the great review Gwen. You had everything tip-top and ready to go, that certainly helped. It has been a pleasure working with you.

Rick Wyffels Published on Google

Fantastic experience: We are extremely please with the management our our property by Paul Rowan of The Key to Rentals, LLC. His attention to detail and professionalism are outstanding. He manages a higher end property for us and we are very pleased.

The Key to Rentals, LLC
The Key to Rentals, LLC

Mahalo!
It has been great working with you Rick. I've learned some stuff along the way.

Trista Mosher Published on Google

Fantastic experience: Paul has gone above and beyond as the property manager for my rental unit. I live in another state and I was very hesitant to rent my property for fear that there would be an issue I could not address. Paul has done a great job at maintaining communication with my tenants, and facilitating repairs as needed. I would definitely recommend A Key to Rentals to anyone looking for a property to rent, or a property manager!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Trista! It has been great working with you and hope to continue to meet your expectations.

Mark Turner Published on Google

Fantastic experience: Paul manages some of my rental properties and does a nice job. He's very engaged, professional and stays on top of tenant issues. I would recommend him to anyone!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Mark!
We've worked through a lot together. I appreciate your engagement and cooperation.

Maryjo Coleman Published on Google

Fantastic experience: Very responsive, professional and friendly.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Maryjo!

Zachary Harnish Published on Google

Fantastic experience: We loved working witrh paul! He was very helpful to get us in the apartment timely and get the lease setup fairly! When my Fiance ended up getting her dream job in NYC. Paul was very kind and helped find us a couple to sublet the apartment from us. Great expereince with great communication!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for the review Zac! It was great to have you two.

Kyle Kirchgraber Published on Google

Fantastic experience: Professional, timely, and diligent with the properties managed. You can call/email with any concern and it will be handled promptly, along with any sort of "emergency" and he will be over to assist instantly. This is the exact way property managers should function!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for your review Kyle! I was disappointed to see you move on. Good luck to you! :)

William Wunderle Published on Google

Fantastic experience: Being Active Duty Military I have rented through a lot of different agencies (more then 6). The Key to Rentals has been fare the best company I have worked with. Paul is not only the owner of the company but also the property manager. When I had issues with my rental it was taken care of fast. I would recommend everyone to use this company. Very professional 10/10.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for the great review! You have made it easy being such great tenants!

Rob Brown Published on Google

Fantastic experience: This leasing agency demonstrates a high level of professionalism and is very responsive to the needs of its customers. I had a storm window crack and Paul helped me with the process of replacing it. I highly recommend working with them to find your next apartment.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for your kind review!

KYABUpaks Studios Published on Google

Fantastic experience: Paul is a terrific guy, and extremely professional. He's gone out on a limb numerous times for us, and we hope to continue having him as our property manager until the day we move out. I highly recommend renting from this company - you won't regret it!

The Key to Rentals, LLC
The Key to Rentals, LLC

When TKTR began managing your residence, there were clearly some items to address. Thank you for your patience and cooperation working through those.

LeeAnne Valentine Published on Google

Fantastic experience: As a deaf renter, I've always had communication issues (i.e., emailing or telephoning) with past landlords. This is the first time I'm at ease with the company who understands and accepts emailing as a way to communicate with each other with no issues. That, in itself, is the action of respect toward all!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks LeeAnne!

Kymmie Holla Published on Google

Fantastic experience: Paul from The Key to Rentals is the best! He is extremely professional and always puts his clients needs first. He makes sure properties are always property maintained and managed. Paul is very responsible and tentative to his clients needs, he addresses any concerns quickly and ensures they are handled properly. I highly recommend working with Paul at The Key to Rentals for any and all of your property management needs.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for your review!

Chistine Ryan Published on Google

Fantastic experience: If you’re a landlord, it’s wise to employ the resources of a property manager. I’ve done just that after years of going it on my own. Wish I’d gone this route sooner, and I’m happy to add, that I’m more than satisfied with The Key to Rentals as my property manager. They act as a liaison between myself and my renters forging a successful business relationship with all parties. They are proactive, responsive and consistently work towards bringing about positive outcomes. Do yourself a favor and hire The Key to Rentals.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you!

Lora Lee G Published on Google

Fantastic experience: I chose to work with Paul and the team after a previous property manager let me down. What a delight! He gets back to me quickly, really knows his business and has been so helpful I look forward to many happy years with The Key to Rentals managing my property. Oh, his rates are fair as well. The online portal is perfect for me as an out of state landlord, I can easily see what is the status of repairs and rent payments. 10/10 would pick him again.

The Key to Rentals, LLC
The Key to Rentals, LLC

Wow! This sets the bar high! TKTR hopes to live up to this every day. Thank you.

Dave I Published on Google

Fantastic experience: Very Professional

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Dave!

Juan Lugo Published on Google

Fantastic experience: Paul is a true professional. I feel comfortable with him managing things.

The Key to Rentals, LLC
The Key to Rentals, LLC

Juan and the TKTR have shared some challenges and successes! Thanks for the review.

amberhettig Published on Google

Fantastic experience: Paul has been managing my property since 3/2020, and it has been the best experience! My property was rented in less than 2 weeks! He takes care of everything my tenants and I need. Paul takes time to answer any of my questions in great detail and he responds so quickly. I HIGHLY reccomend The Keys to Rentals, LLC.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Amber! It is great to see your enthusiasm!

Ashley Standish Published on Google

Fantastic experience: My experience with Paul and The Key to Rentals, LLC has been fantastic! Paul, the owner and property manager, is great to work with and went above and beyond to help me find my new home! Paul patiently worked with me throughout the entire application process and I was able to secure a home that is what I was looking for in my price range. I really like that my monthly rent can be paid electronically through their user friendly web-site and is more convenient than mailing a check. I would highly recommend renting your next home from Paul!!

The Key to Rentals, LLC
The Key to Rentals, LLC

Thanks Ashley! You have been great!

Sarah Brown Published on Google

Fantastic experience: We met with Paul after we inquired about a home in Victor, NY. He was accommodating with meeting times and very professional but also very personable. He made our experience with moving easier with his online payment options and flexible move-in dates. He provides quick responses with any issues and gets to any needed repairs in a timely manner. I recommend The Key to Rentals to anybody looking for property management as well as anyone looking to rent a home! Paul is experienced, honest and professional as well as friendly and easy to speak with! Thank you Paul for helping us get into our home! We love it! ❤

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for your kind review Sarah!

Delaney Lucey Published on Google

Fantastic experience: Paul makes renting an easy experience! He is quick to respond to any questions. He takes care of any possible problems that arise within a day or two! The service at The Key to Rentals is diligent and makes renting stress free.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you Delaney!

Daniel Smith Published on Google

Fantastic experience: The Key to Rentals and Paul have been great to work with. He made everything easy from day one. My house was rented within a week of being available. If you’re looking for a property management company I would highly recommend The Key to Rentals.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for your support Dan!

Inside Out Home Solutions Published on Google

Fantastic experience: The Key To Rentals is on top of things from start to finish. Very professional and very organized with great follow through. Highly recommend.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for your review! IOHS has been very supportive and helpful to TKTR!

Bruce Chapman Published on Google

Fantastic experience: The Key To Rental provides top notch service. They go above and beyond when it comes to the small details. I would highly recommend them for all your property management needs.

The Key to Rentals, LLC
The Key to Rentals, LLC

Thank you for your support Bruce!

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